Genie Industries was founded in 1966 when Bud Bushnell bought the manufacturing rights to a material lift that operated on compressed air. Customers seemed to be impressed with the “magic in the bottle” that was used to raise and lower the hoist, and hence the “Genie” name was born.

Over time, with growing demand for work lifts and platforms, Genie expanded operations and established itself in new markets. Since then, products such as man-lifts, stick booms, articulated booms, light towers, and telehandlers have been added to the Genie® product line.